While Covid 19 is undoubtedly a difficult period for all of us, I personally believe that humanity, like it always has, will prevail. We all need to hang in there till that day comes.
While times are hard and business is bad, it is what brands do during this period that would define them for the next 5 years. As entrepreneurs and marketers, I know its difficult and I can relate. But hang in there, this once in a lifetime event will stick with us for the rest of our lives, and it will be one where we look back on and tell people what did we do and change during this period, and everybody will be able to relate because everybody went through it.